About Matt Shannon

Marketing / Digital Marketing Consultant


Learning and explaining technology has been a theme throughout my career and personal life. With a Bachelor of Science degree in Economics and Finance from New York University, I began my career at a leading Wall Street firm. I provided support for all software and hardware used at the company as a trainee on the IT help desk. Meanwhile, I spent afternoons and evenings learning software development. As a business analyst and programmer, I worked on the firm’s brokerage and trading systems, coding software enhancements, and writing new applications.

I wanted to transition into the tech industry after five years in IT in financial services. I was excited to get the opportunity to study at MIT Sloan, where I earned my MBA in Marketing and Entrepreneurship. Hired by Intel after grad school, I packed up everything I owned and moved west to Silicon Valley (northern California). Following Intel, I worked in senior product marketing and business development roles at small through large tech companies. I weathered several market booms and busts and the turmoil of getting laid off twice and starting over. During this time, I returned to Boston to be closer to extended family in the northeast US.

I was grateful to have learned best practices from many tech employers. But I knew I needed to make a change and get a new perspective. A stint in real estate learning the residential and commercial markets provided valuable education and contrast with the tech industry. However, I was surprised to discover that I missed the breadth of work I had done as a marketer and ongoing technology innovations. 

The Digital Marketing discipline started to skyrocket as companies sought digital marketers to help them get more leads and grow their business. I completed extensive training in various specialities of digital marketing: marketing and data analytics, copywriting, search engine optimization (SEO), search engine marketing (SEM), paid media, content marketing, and social media. My digital marketing education enabled me to sit for the exam and earn the Online Marketing Certified Professional (OMCP) designation. 

Still a career marketer at heart, I now focus more on digital marketing than product marketing. The services I offer let me balance left-brained analytical work with right-brain creative activities. 

When not working, I enjoy cardio and strength training, getting on or near the water, and home improvement and renovation projects. If not tinkering with gadgets and tech, I might be sipping a glass of red wine and catching up with family and friends or planning a weekend getaway.

Check out five reasons you should work with me.

Certifications & Training

Online Marketing Certified Professional
Google Analytics
Individual Qualification (GAIQ)