Marketing Strategy & Planning

  • Customer Personas – gain clarity about who are your customers and what is important to them
  • Competitor Analysis – identify the alternative solutions your prospective customers are also considering
  • Marketing Strategy – explore different options to differentiate your product against your competitors
  • Marketing Plan – develop a blueprint for your key marketing messages and an action plan

Copywriting & Content

  • Website refresh – update your web copy to better target your ideal customer
  • Web copy for a new site – write brand new content for an upcoming product launch or new business area
  • Email Marketing – captivate current and potential customers and build trust
  • Case Studies – showcase how your products have helped your customers improve their business

Search Engine Optimization (SEO)

  • Google Analytics & Google Search Console – get insight into your website visitors and the search terms they use
  • Content Audit - evaluate whether your current content and web pages align with your marketing goals and utilize SEO best practices
  • Keyword Research – identify relevant keywords to use in your copy and content so that your business and solutions get found
  • Content Strategy & Planning – determine what content your prospects need at each stage of the sales funnel, and map out a plan to develop them

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